Rapidly exploring ideas - developing disruptive brands, user experiences
and digital businesses in startup, growth and corporate environments
Samples of work
Thoughts on
Thoughts by
Mobclix Swedecamp - moving to become market leader
We hooked up with the Mobclix team via Skype chat and Adobe ConnectNow last week to see how a virtual version of the Rapid Innovation framework would pan out. These guys have had a great few months, first becoming finalists at TechCrunch50 and later winning Seedcamp. There is little doubt as to why - they have what appears to be a great team and a very timely product.
Check this article for a short summary of the workshop.
Basekit swedecamp - turning web 1.0 to web 2.0
Finding a user base that would benefit from Basekits promise to let you develop 80% of the needed functionality of 2.0 web apps in one hundredth of the time is easy - creating a proposition that let’s web savvy but perhaps not tech savvy small business owners, bloggers etc take their websites from web 1.0 to 2.0 is definitely harder.
It’s clear these guys have an extremely strong product on their hands, and gauging from the new interface changes we saw it’s getting closer to be a tool worth your attention. Check out the brief summary inside.
Soup swedecamp - expressing yourself
This Tuesday was Soup.io’s turn to go through an in-depth examination and exploration of their product, users and potential future.
We knew Soup had a great product already, making it really easy to blog anything, pull in your feeds from around the place - and make it all look great with very little effort. But what we didn’t know was that if you take the core foundation - the needs that have motivated soup to create their product - a really exciting future picture emerges…
Pictures and more conclusions inside
UberVU swedecamp - back to the future
Last Friday we took UberVU through our product exploration workshop in the boardroom of Scottish Equity Partners. These workshops are meant to dissect the current product into it’s individual building blocks, analyze each component and then build up a new, stronger product proposition.
Check out this brief summary of the conclusions as well as more photos from the session.
Seedcamp videos, Financial Times
Two weeks after Seedcamp and the Financial Times have just launched three videos with some good interviews and conclusions of the event.
Day Three - 17 Sep
Day Four - 18 Sep
Day Five - 19 Sep
As an update, the Seedcamp winners have now booked their places at the Swedecamp workshops we donated, all of them will take place in central London during October.
First up is UberVU this Friday - we’ll be asking each team for permission to publish the results here so watch this space!
A space that represents the real me
A lot of profile pages on social networks really suck. Built on the same template with boring predictable layout and features - often just text-based and non visual, apart from a profile image if i’m lucky.
During one of our projects recently we wanted to show that it is possible to give a personal space that is both user friendly, intuitive, exciting to use and slightly more human!
Sponsoring the Seedcamp winners
The winners of Seedcamp 08 have just been announced (uberVU, Kyko, Basekit, Soup.io, Toksta, Mobclix, StupeFlix). Amazing job - this is when the fun bit starts!
This year we will be giving all the 7 winners a series of rapid innovation workshops around their brand, user experience and design. To quote Ryan Carson at the Techcrunch party last night: “that’s awesome!” - we agree Ryan, this will be most wonderful…or ‘grymt’ as we say in Sweden.
Seedcamp thoughts
So we’re half way through the second Seedcamp in London. The finalists should be awake for most of tonight prepping for the big presentation tomorrow after which the winners will be picked.
It really cannot be said enough just how important this event is and what an amazing opportunity is represents for entrepreneurs all over Europe.
To all the finalists - I’ve spent many years on your side of the table (and still often do!) and hats off to you for the graceful way you have listen to the absolute insane amount of advice given over the last few days. It is hard when you have 200 individuals all wanting to add their piece of wisdom to your project and I feel especially for those of your who are on your own.
Good luck in the finals everyone - we’re on standby to do some kick-ass creative work with the winners during the coming months.
My new found love
This could easily turn out to be a love letter to Carol Twombly, but im not sure if my girlfriend would approve, so therefore this is about my new found love Nueva Std Condensed designed by Carol in 1994.
It’s not often I go Bananas over typefaces, especially ones that have been staring at me for [...]
Making ecommerce social
Shopping online is a solitary task. Much unlike the social experience we get when walking into a store where we constantly allow other people to inspire (or annoy) us and affect our purchase decisions. Are there many people in the shop? What areas are most frequented? Is there a queue to the tills? The latter may be annoying but a sure sign of a popular store.
In this article are some thoughts on how, through visual stimuli we can convey the more social aspects of shopping.
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