WHAT WE DO

ABOUT US

CONTACT

Rapidly exploring ideas - developing disruptive brands, user experiences and digital businesses in startup, growth and corporate environments

Thoughts on

Concepts Misc Misc Scraps

Thoughts by

David Andrew Nelson

Making ecommerce social

Shopping online is a solitary task. Much unlike the social experience we get when walking into a store where we constantly allow other people to inspire (or annoy) us and affect our purchase decisions. Are there many people in the shop? What areas are most frequented? Is there a queue to the tills? The latter may be annoying but a sure sign of a popular store.

In this article are some thoughts on how, through visual stimuli we can convey the more social aspects of shopping.

See the rest of this article

Navigating interactive TV

Most remotes are crap - however they will prevail for quite some time yet so thinking of better ways to navigate ITV content using these clunky remotes makes sense. I was playing around with the remote for a project of ours and this, while a neat interface, was not directly applicable to what we were doing.

The thought here is to mimic the button faces on the remote allowing us to cycle through four categories of content using the directional button as well as having four quick-links from the color buttons.

See the rest of this article