“Swede have an excellent way of merging creativity with business logic. They walked us through the creation of a high level visual representation of the market prior to BaseKit – helping us to understand the key problems and pains that need to be addressed. We then projected an ideal solution forward into the future, creating a visual of a new better market with BaseKit as a central point. Swede helped us to see our business from refreshing angles, have helped us to gain a deeper understanding of our customers – and have helped us start to shape our ideas regarding the delivery of an exceptional user experience. Thank you Swede!”
Richard Best, BaseKit

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Two weeks after Seedcamp and the Financial Times have just launched three videos with some good interviews and conclusions of the event.

Day Three - 17 Sep
Day Four - 18 Sep
Day Five - 19 Sep

As an update, the Seedcamp winners have now booked their places at the Swedecamp workshops we donated, all of them will take place in central London during October.

First up is UberVU this Friday - we’ll be asking each team for permission to publish the results here so watch this space!

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The winners of Seedcamp 08 have just been announced (uberVU, Kyko, Basekit, Soup.io, Toksta, Mobclix, StupeFlix). Amazing job - this is when the fun bit starts!

This year we will be giving all the 7 winners a series of rapid innovation workshops around their brand, user experience and design. To quote Ryan Carson at the Techcrunch party last night: “that’s awesome!” - we agree Ryan, this will be most wonderful…or ‘grymt’ as we say in Sweden.

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So we’re half way through the second Seedcamp in London. The finalists should be awake for most of tonight prepping for the big presentation tomorrow after which the winners will be picked.

It really cannot be said enough just how important this event is and what an amazing opportunity is represents for entrepreneurs all over Europe.

To all the finalists - I’ve spent many years on your side of the table (and still often do!) and hats off to you for the graceful way you have listen to the absolute insane amount of advice given over the last few days. It is hard when you have 200 individuals all wanting to add their piece of wisdom to your project and I feel especially for those of your who are on your own.

Good luck in the finals everyone - we’re on standby to do some kick-ass creative work with the winners during the coming months.

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At it’s core WoW is not about flying an admittedly, awesome looking Nether Ray, but about a sense of constant progression with moments of generosity. Couple that with the strong community and great game mechanics and you have a recipe for high level addiction.

This post from the World of Warcraft universe is the first of many looking at the game mechanics behind the worlds most succesfull online world.

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