Borro set out to not only be the world’s first online pawnbroker but also to change the perception of pawning as a whole. We worked with Paul Aitken, founder of www.borro.com, to rapidly launch a new version of the site. We share a belief with Paul that by rapidly going to market we can iteratively develop the brand and the site based on consumer feedback so it would be great to get your comments.

Have a look at what Channel 4 news had to say in August.