This Tuesday was Soup.io’s turn to go through an in-depth examination and exploration of their product, users and potential future.

We knew Soup had a great product already, making it really easy to blog anything, pull in your feeds from around the place - and make it all look great with very little effort. But what we didn’t know was that if you take the core foundation - the needs that have motivated Soup to create their product - a really exciting future picture emerges…

A future where people can form their identity and aggregate all the other tools used to project themselves. An environment where we can be part of a group, defining ourselves and sharing, removing any pressure or intimidation this individual may feel associated with blogging.

Who am I? Who are we? How do we define ourselves publicly or privately? The future Soup could become a virtual scrapbook, a space to combine all online personas, opinions and interesting snippets you want to share with the world - Maybe then Soup will find an answer to finding a true representation of oneself online

That’s it for now swede absorbers. We’ll be back soon with more Soup.

Let’s go