Finding a user base that would benefit from Basekits promise to let you develop 80% of the needed functionality of 2.0 web apps in one hundredth of the time is easy - creating a proposition that let’s web savvy but perhaps not tech savvy small business owners, bloggers etc take their websites from web 1.0 to 2.0 is definitely harder.

It’s clear these guys have an extremely strong product on their hands, and gauging from the new interface changes we saw it’s getting closer to be a tool worth your attention.

The early morning took us through some interesting discussion on Basekit’s target users as we looked beyond the developer group to a mass market audience. Approaching it from this angle changed how we described the current state of the market as well as the one year vision of the product - leading us down a path where considerable effort was spent at visualising how to communicate a proposition like this, something we’re pretty excited about - watch this space.

All in all, another great day with inspiring people - check Basekit’s comments on their Blog.