“Swede have an excellent way of merging creativity with business logic. They walked us through the creation of a high level visual representation of the market prior to BaseKit – helping us to understand the key problems and pains that need to be addressed. We then projected an ideal solution forward into the future, creating a visual of a new better market with BaseKit as a central point. Swede helped us to see our business from refreshing angles, have helped us to gain a deeper understanding of our customers – and have helped us start to shape our ideas regarding the delivery of an exceptional user experience. Thank you Swede!”
Richard Best, BaseKit

BaseKit are undoubtedly one of the strongest teams to come out of Seedcamp this year. This is good as we really enjoyed working with them on solving some of the challenges they are up against. So much, in fact, that we decided to give the team a bit more time to flesh out some ideas.

We helped the guys look across their business at Strategy, Communications, User Experience and Packaging.